Implementation of Web Content Management System (WCMS) and service for a leading learning solutions provider
- Atlab, UAE
Onbyz enabled a two time Dubai’s Top SME 100 Award Winner, The Centena Group's subsidiary concern to improve their web content management and enhance their service. The ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007 certified company offers innovative and cutting edge solutions in the field of Educational Training Solutions. With enterprises providing importance to their digital transformation in the past few decades, the customer, did not want to continue with the existing web content management platform.
The business objectives of the customer included:
Increasing customer stickiness by enhancing the web experience of site visitors.
Achieving more page views through enhanced web experience, navigation and customer engagement ecosystem.
Increasing the year-on-year traffic and online revenue.
Our solution helped them achieve:
Enhanced visitor stickiness and conversions. Due to enhanced appearance the content authors controlled customer engagement tools such as pools, surveys, forms and social integrations.More page views through enhanced web experience, navigation and customer engagement ecosystem.
Improved and increased customer efficiency through instant content publishing.
Upgraded authoring capability for content and promotions.
The group also awarded projects of their 8 subsidiaries with an aim to enhance overall business performance. Onbyz team designed & developed intuitive and efficient marketing portals to enhance the visibility and sales of subsidiary companies .
Onbyz team worked closely with the marketing & operations head of each subsidiaries to understand their needs and business processes. Idea generation techniques for the portals resulted in several concepts. They were presented in the form of rough sketches, wireframes and prototypes.Initial design iterations were tested on desirability and usability aspects with real end users and this feedback was captured as design refinements.
Clickable prototypes were developed to test on end users and avoid major design roadblocks at the end of the development phase. The team conducted usability testing of the final results. Design refinements were made based on test results and recommendations by the usability engineering team.